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This web page has the following on the site, "WE ARE A LEADING INDEPENDENT TV PRODUCTION COMPANY." We saw that the web page also said " WE MAKE PROGRAMS ABOUT SCIENCE, NATURE AND MEDICINE." It also said " WE USE HUMOR AND GOOD STORY-TELLING SO COMPLEX SUBJECTS BECOME ENTERTAINING. OUR FOUNDERS WERE ON THE TEAM THAT DEVELOPED THE PBS NOVA SERIES. WE CREATED THE LONG-RUNNING SCIENTIFIC AMERICAN FRONTIERS SERIES. WE HAVE PRODUCED SEVERAL SPECIAL SERIES FOR PBS. OUR NEW PROJECTS ARE ABOUT OCEANS, BRAINS, MATHEMATICS." The header had Scientific American Frontiers as the highest ranking optimized keyword. It is followed by PBS, NOVA, and Chedd which isn't as ranked as highly as Scientific American Frontiers. The next words chedd-angier.com uses is Angier. Berenson was included and might not be seen by search parsers.